New website is coming!
September 26, 2018
New year, new plan! I’ve been working on a new website for a while now and it’s looking like it might be ready very soon!
I’m excited to show it to you very soon! It’s all part of my effort to revise and refresh my music, my image (notice the haircut?) and my game plan going forward. Lots more music and video coming this year, and I am looking for some good people to join me in making this music possible and getting it out to a wider audience than ever.
Visit my Patreon page for more info on how you can join my elite team of superfans and friends. Together, we can make waves in 2019!
Every year, I renew my contract with myself. This year, I’m trying to change the job description…
If being self-employed for 24 years has taught me anything, it’s that being simultaneously your own boss and your own employee is inviting a certain kind of neurosis that entrepreneurs uniquely understand. You make the plan, and then you order yourself to carry it out, requiring you to assert power over yourself, which is kind of like self-control, but not really. It’s more like a sequence of bold pronouncements, usually lofty financial goals, achieved by implementing the latest marketing strategies, followed by list-making, immediately followed by procrastination, despair, and then frantic action motivated by fear.
This year is no different in that sense, but I have been working on a game plan and I think the plan is a good one. It may take a little bit to get some forward momentum and build in new habits, but it’s got promise.
It’s basically to complement my touring business with an expanding online business.
Right now I make most of my money schlepping gear into theatres, churches, homes, bookstores, corporate head offices and festival stages across the country, to the tune of over 100 shows a year. I love it, but it takes me away from my family and we have a kid with special needs. So I need to pare it down to the essentials and play the gigs that have higher impact.
I also have a burgeoning online business with Patreon, creating video and audio content and delivering it directly to the people who made it possible. That content is then sent over to the ‘socials’ (FB, Instagram, Twitter, YouTube) and makes new fans there. It’s a great platform, and has really made some cool things possible, and the potential for growth is huge when you combine the new videos we have planned with the machinery of modern re-marketing to add jet fuel to the fire.
So it’s more of the songs and videos that you love, with a new commitment to bringing you more of what made me want to become a musician in the first place. Looking back at how cool it was to rub shoulders with Gordon Lightfoot, Rush and Marillion, it makes me want to do more of that kind of work, with even more creativity.
In order to reach my potential in terms of bringing more great music to more people and bringing the light into dark places, which has always been my mission but seems more urgent than ever today—
I need you.
Please consider making the leap to becoming more than just a casual fan, but more like a Patron of the Arts (PoTA?). Patrons of old were kindly old rich dudes who gave bags of gold to Mozart and Beethoven.
Modern day patrons are regular folks who maybe have an extra $5 every month that they put towards helping an artist they love make more of the stuff they both love.
And above all, doable. Join me today at www.patreon.com/jacobmoon and let’s see if we can make the world a little more beautiful together.